Now in its 23rd year, the Jay Chiat Awards Recognize the best strategic thinking in marketing, media and advertising around the world.
The world of marketing is changing faster than ever before. But no matter how quickly marketing communications evolve and multiply, excellent strategy remains a cornerstone of impactful consumer engagements.
The global 4A’s Jay Chiat Awards recognize the best strategic thinking in our industry. This year’s winners showed that great strategies lead to ideas that engaged us, moved us to action, and even changed the way we see the world.
The Jay Chiat Awards celebrate the contribution of strategy and planning to great ideas.
Creative and effectiveness awards reward the output: the Jay Chiat Awards recognize the input.
“A happy and healthy community is not a fairytale. All you need is a seed.”
— NADIA Shabazz, FOUNDER
Shabazz had to extend the garden to her front lawn but even then, it wasn’t enough to feed all who wanted to be involved. With neighbors January Blum and Lucas Dupont, Shabazz found a large vacant lot on Main Street and secured it as a farming cooperative. Word about Project Sprout spread throughout Kent County, so the team was invited to help start other community gardens.
Kent County is one of the most severely underserved communities in Tennessee. To combat this adversity, Project Sprout seeks to nourish our neighbors at the most fundamental level with healthy food options and a strong support network. All members get a portion of each harvest and surpluses are donated to low-income families whose work schedules prevent them from volunteering.
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With ten gardens and counting, Project Sprout has seen a significant improvement in mental and physical health for all participating community members. Other than lowering obesity, blood pressure, and depression rates, the crime rate has also fallen. Our children are doing better in school, reporting higher grades and aspirations, and better job prospects.
If you live near one of our gardens, get involved to receive portions of each harvest. We accept volunteers regardless of skill level. There is a rotation in roles, but we’ll teach you all the skills you need to know. Teenagers 14 years and older can earn community service credits for school in addition to getting produce for their families. Donations are also vital to our growth, as we use them for seed, fertilizer, tools, and outreach.