2019 Jay Chiat Awards Shortlist


AnomalyThe Hershey Company / Oh Henry! 4:25
“Oh Henry! 4:25”

Johannes Leonardo – adidas Originals US
“Nite Jogger”

McCann Worldgroup India – Bill & Melinda Gates Foundation
“National Interactive Platform That Initiated Conversation Amongst Newlyweds”

McCann Worldgroup India – IKEA India
“How A Gamified Catalogue Made An Unknown Brand Come Alive”

McCann New York – Reckitt Benckiser / Lysol
“Lysol Teddy Repair”

McCann New York – Verizon
“The Team That Wouldn’t be Here”

Mother – New York Public Library
“NYPL:  Taking the Library out of the Library”

Mother New York – Wrangler
“Big Booty Dreams”


Brand Articulations – adidas
“Decode. Recode. Repeat.”

McCann Worldgroup India – Incredible India (The Ministry of Tourism / The Government of India)
“From A Destination to A Transformation”

Publicis Sapient – Dove / Getty Images / Girlgaze
“Project #ShowUs”

R/GA Los Angeles – Mattel / Barbie
“Last Generation of Firsts”

R/GA New York – Samsung Global
“Samsung x Fortnite: The Galaxy Skin”


Energy BBDO – Mars, Inc. / 5 Gum
“Regrets to Fight Regret”

Energy BBDO – Ornua Foods North America / Kerrygold
“Music Behind the Recipes”

m:united McCann – Microsoft
“Changing the Game”

McCann New York – U.S. Army
“In Our Boots”

McCann New York – Ulta Beauty
“Possibilites Are Beautiful”

McCann New York – Reckitt Benckiser/Lysol
“Lysol Teddy Repair”

McCann Worldgroup India – Kwality Limited / Kwality Dairy
“Making Vitamin D A Part of Children’s Timetable”

VMLY&R – Gazeta.pl / Mastercard / BNP Paribas
“The Last Ever Issue”

VMLY&R – Life Direct Insurance
“R.I.P. Simon”


Colle McVoy – Jackson Hole Travel & Tourism Board
“Tag Responsibly”

FP7 McCann Dubai – Babyshop
“Al Umobuwah: Parenthood Rephrased”

Product/Service Creation

Carmichael Lynch – Helzberg Diamonds
“From Hurting Love to Helping Love”

Energy BBDO – The American Egg Board
“The Incredible Dinner Egg”

JOAN Creative – The United State of Women
“The WoManikin”

McCann New York – Reckitt Benckiser / Lysol
“Lysol Teddy Repair”

VMLY&R – Monash University
“Sip Safe”

VMLY&R – New Balance
“The Runaway Pub”


Casanova//McCann – Donate Life California
“Second Chances”

Colle McVoy – Jackson Hole Travel & Tourism Board
“Tag Responsibly”

McCann New York – March for Our Lives
“Generation Lockdown | March for Our Lives”

McCann Worldgroup India – Skill India / National Skill Development Council
“Pitching Skills Against the Stars”

Publicis Sapient – Dove / Getty Images / Girlgaze
“Project #ShowUs

The Jay Chiat Awards Ceremony will take place the evening of Oct. 15th in NYC as part of 4A's StratFest , where winners in each category will be announced. The Grand Prix and Agency of the Year awards will be announced at the close of the conference, and winning case studies in each category will be presented throughout the event. Check out the agenda for more details.

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